# NRF ’26: Retail’s Big Show

NRF: Retail’s Big Show is the premier event uniting industry leaders, innovators, and top brands to explore trends, technologies, and the future of retail in New York City each January.

**Location:** Jacob K. Javits Convention Center, New York City, USA  
**Event date:** January 11 - 13, 2026

## Event summary

We were excited to attend **[NRF 2026: Retail’s Big Show](https://nrfbigshow.nrf.com/)**, the world’s largest retail conference and expo, held in New York City from January 11-13, 2026.

Hosted by the National Retail Federation (NRF), this premier event brings together industry leaders, innovators, and retail professionals to explore the future of retail alongside top brands and cutting-edge technology providers.

If you want to meet with us at the event, make sure to book a meeting with us in advance or visit **booth #3939**.

### Speaking session

**Redefining customer loyalty through smarter post-purchase journeys**  
Join parcelLab and True Classic on **January 11th at 1:00 pm** for a session discussing how we partnered together to unlock hidden revenue and loyalty in the post-purchase experience. Get actionable insights on creating customer moments that drive growth long after checkout.

**Speakers:**  
Julian Krenge, Co-Founder & Chief Product Officer at parcelLab  
Jordan Gesky, Associate Director of Customer Experience at True Classic

### Watch last year’s session

NRF 2025: Elevating the Post-Purchase Experience: How to Close the Loyalty Loop

## Upcoming events

**[Shoptalk Fall 2026](/content/shoptalk-fall-2026/index.html)**  
**Location:** Nashville  
**Event date:** September 29 - October 1, 2026

**[eTail Boston 2026](/content/etail-boston-2026/index.html)**  
**Location:** Boston, USA  
**Event date:** August 10 - 12, 2026

**[Minneapolis Customer Festival](/content/minneapolis-customer-festival/index.html)**  
**Location:** Minneapolis, MN  
**Event date:** September 1 - 3, 2026

**[Barcelona Customer Day](/content/barcelona-customer-day-2026/index.html)**  
**Location:** Barcelona, Spain  
**Event date:** October 14, 2026

## Past events

**[Goodbye WISMO](/content/k5-future-retail-conference-2026/index.html)**  
**Location:** Berlin (Estrel Congress Center)  
**Event date:** June 23 - 24, 2026

**[DELIVER Europe 2026](/content/deliver-europe-2026/index.html)**  
**Location:** Amsterdam  
**Event date:** June 3 - 4, 2026

**[Fashion UNBOXED Munich](/content/event/fashion-unboxed-munich-2026/index.html)**  
**Location:** Munich, Germany  
**Event date:** May 21, 2026

**[The Best Retail Brands Aren’t at the Conference](/content/executive-cruise-barcelona-2026-parcellab/index.html)**  
**Location:** Barcelona, Spain  
**Event date:** June 9, 2026