# eTail West

eTail is a leading eCommerce and omnichannel retail conference where top retail minds meet, collaborate, and learn about current disruptions and future changes in the industry.

Event date: February 24 - 27, 2025

#### Create customers for life with our AI-powered post-purchase platform.

[Learn more](/content/post-purchase-platform/index.html)

## Series summary

We were thrilled to attend [**eTail Palm Springs 2025**](https://etailwest.wbresearch.com/), held from February 24 to 27, 2025, at the JW Marriott Desert Springs, where eCommerce leaders explored the latest industry innovations.

Keynotes, panels, and case studies covered AI-driven commerce, omnichannel engagement, and data-driven growth strategies to stay competitive. Attendees gained insights on optimizing digital experiences and driving long-term success.

Beyond sessions, eTail provided networking opportunities to connect with peers, share best practices, and discover new solutions to enhance eCommerce strategies in an evolving market.

### Keynote panel

#### Revamping returns for a hassle-free customer experience

This keynote panel explored strategies for redesigning return processes to prioritize customer convenience and satisfaction.

### Attendees learned

- How brands successfully revamped their return processes to enhance the customer experience
- The implementation of technology-driven solutions for seamless return initiation and tracking
- Optimization of policies and logistics to minimize costs while improving efficiency
- The use of data analytics to understand return trends and refine customer retention strategies

Attendees gained valuable insights into how leading retailers transformed returns from a pain point into a competitive advantage.

## Upcoming events

### [Shoptalk Fall 2026](/content/shoptalk-fall-2026/index.html)

Location: Nashville  
Event date: September 29 - October 1, 2026

### [eTail Boston 2026](/content/etail-boston-2026/index.html)

Location: Boston, USA  
Event date: August 10 - 12, 2026

### [Minneapolis Customer Festival](/content/minneapolis-customer-festival/index.html)

Location: Minneapolis, MN  
Event date: September 1 - 3, 2026

### [Barcelona Customer Day](/content/barcelona-customer-day-2026/index.html)

Location: Barcelona, Spain  
Event date: October 14, 2026

### Past events

### [Goodbye WISMO](/content/k5-future-retail-conference-2026/index.html)

Location: Berlin (Estrel Congress Center)  
Event date: June 23 - 24, 2026

### [DELIVER Europe 2026](/content/deliver-europe-2026/index.html)

Location: Amsterdam  
Event date: June 3 - 4, 2026

### [Fashion UNBOXED Munich](/content/event/fashion-unboxed-munich-2026/index.html)

Location: Munich, Germany  
Event date: May 21, 2026

### [The Best Retail Brands Aren’t at the Conference](/content/executive-cruise-barcelona-2026-parcellab/index.html)

Location: Barcelona, Spain  
Event date: June 9, 2026