NRF: Retail’s Big Show

NRF: Retail’s Big Show is the premier event uniting industry leaders, innovators, and top brands to explore trends, technologies, and the future of retail in New York City each January.

Location: Jacob K. Javits Convention Center, New York City
Event date: January 12 - 15, 2025

Create customers for life with our AI-powered post-purchase platform.

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Event summary

We were excited to attend NRF 2025: Retail’s Big Show, the world’s largest retail conference and expo, held in New York City from January 12-14, 2025.

Hosted by the National Retail Federation (NRF), this premier event brings together industry leaders, innovators, and retail professionals to explore the future of retail alongside top brands and cutting-edge technology providers.

It was an incredible opportunity to gain insights, network with peers, and be part of the conversations shaping the industry’s future.

NRF is an enormous conference yet somehow we are able to come together with retailers with a sense of joint problem ownership. This environment allows us to innovate in post-purchase and actually impact the experiences that brands have with their customers.

Angus Knights, Director of Product at parcelLab

Speaking session

Elevating the post-purchase experience: How to close the loyalty loop

Too often, retailers check out at checkout. Many brands face challenges with fragmented communication, operational inefficiencies, and missed revenue opportunities due to a lack of strategic focus on this critical stage of the customer journey.

This session went beyond the challenges, diving deep into actionable strategies for breaking down silos and enhancing the post-purchase experience.

Attendees learned

• The pitfalls of a siloed approach to post-purchase
• How to foster cross-functional collaboration for a seamless customer journey
• Key steps to optimizing post-purchase communication and operations
• Strategies for leveraging the post-purchase phase to increase customer lifetime value and reduce churn

We explored how leading brands overcame these challenges, transforming the post-purchase experience into a strategic advantage for peak performance. It was a must-attend session for those looking to elevate their customer experience!

Watch the session replay

NRF 2025: Elevating the Post-Purchase Experience: How to Close the Loyalty Loop

Event speakers

[Nancy Gurd\

Nancy Gurd Associate Director of Customer Experience, Caraway Home

[Tobias Buxhoidt\

Tobias Buxhoidt Co-Founder & Chief Executive Officer

As the founder and Chief Executive Officer at parcelLab, Tobi is a thought leader…