NRF ’26: Retail’s Big Show

NRF: Retail’s Big Show is the premier event uniting industry leaders, innovators, and top brands to explore trends, technologies, and the future of retail in New York City each January.

Location: Jacob K. Javits Convention Center, New York City, USA
Event date: January 11 - 13, 2026

Event summary

We were excited to attend NRF 2026: Retail’s Big Show, the world’s largest retail conference and expo, held in New York City from January 11-13, 2026.

Hosted by the National Retail Federation (NRF), this premier event brings together industry leaders, innovators, and retail professionals to explore the future of retail alongside top brands and cutting-edge technology providers.

If you want to meet with us at the event, make sure to book a meeting with us in advance or visit booth #3939.

Speaking session

Redefining customer loyalty through smarter post-purchase journeys
Join parcelLab and True Classic on January 11th at 1:00 pm for a session discussing how we partnered together to unlock hidden revenue and loyalty in the post-purchase experience. Get actionable insights on creating customer moments that drive growth long after checkout.

Speakers:
Julian Krenge, Co-Founder & Chief Product Officer at parcelLab
Jordan Gesky, Associate Director of Customer Experience at True Classic

Watch last year’s session

NRF 2025: Elevating the Post-Purchase Experience: How to Close the Loyalty Loop

Upcoming events

Shoptalk Fall 2026
Location: Nashville
Event date: September 29 - October 1, 2026

eTail Boston 2026
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Event date: August 10 - 12, 2026

Minneapolis Customer Festival
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Event date: September 1 - 3, 2026

Barcelona Customer Day
Location: Barcelona, Spain
Event date: October 14, 2026

Past events

Goodbye WISMO
Location: Berlin (Estrel Congress Center)
Event date: June 23 - 24, 2026

DELIVER Europe 2026
Location: Amsterdam
Event date: June 3 - 4, 2026

Fashion UNBOXED Munich
Location: Munich, Germany
Event date: May 21, 2026

The Best Retail Brands Aren’t at the Conference
Location: Barcelona, Spain
Event date: June 9, 2026